WFG commissioned an outside research firm, Cicero H/Advisors, to survey our agents, clients, and the general population's financial literacy and FIQ scores across the United States and Canada. Not only were we able to validate what we’ve always known - that our independent agents' work through WFG has made an impact on their lives - but we discovered we have had an impact on our clients’ lives. We also discovered the degree of those changes throughout the journey at WFG, particularly for those who move on to become licensed and build a business as a licensed insurance agent.
Consider that 69% of WFGIA agents across North America are more confident they will meet their long-term priorities compared to the general population who are only 50% confident of meeting long-term financial aspirations. Furthermore, when we look at higher level WFG agents such as the Senior Marketing Directors, that confidence level jumps to 84%!
This is significant because many of our agents have stories that surprise and inspire. They often meet a WFG agent, had no intention of coming into financial services, had no background in finances, and had never been approached about better protecting their families. They were in the population that needed higher financial resilience.
Why is it that agents are more confident with their finances? With the knowledge that training agents obtain learning about financial products and solutions, agents feel more positive. As a result, when asked to associate words with their current financial situation, agents associated positive words like "opportunity" and "excitement" with much greater frequency than the general population. In contrast, they didn't associate anxiety at nearly the same rate as the general population.